Privacy Policy

Last updated: October 2026

What we collect

We collect personal data when you voluntarily give it to us — mainly through the trade account application form or the general enquiry form on this site, or when you call or email us directly. This can include:

• Your name and, if you give it, the name of your company
• Your email address and, if you give it, your phone number
• Your trade type (e.g. window & door installer, builder, joiner), if you're applying for a trade account
• The product or range you're asking about, and details of what you're looking to order

We use Google Analytics (GA4) to understand how visitors use this website — for example, which pages are viewed and roughly how people arrive at the site. Google Analytics uses cookies and collects data such as your approximate location, device and browser type, and the pages you visit; it does not knowingly identify you personally. You can opt out of Google Analytics tracking using the Google Analytics opt-out browser add-on, or by adjusting your browser's cookie settings to block third-party cookies. We don't use advertising or marketing cookies, and we don't collect any other personal data automatically just by you browsing the site.

How we use it

We use the information you give us to:

• Respond to your trade account application and set up your account
• Respond to a general enquiry or quote request, whether you're a trade customer or doing the job yourself
• Contact you about pricing, stock, orders and delivery
• Answer any enquiry you've sent us

Our legal basis for this is that it's necessary to take steps at your request before entering into an agreement with you (a trade account), and our legitimate interest in responding to enquiries from people who've contacted us.

Who we share it with

We don't sell or rent your personal data to anyone. We only share it with the service providers we rely on to run the site and our business — for example, our website host and email provider — and only to the extent needed for them to provide that service to us. Our Google Analytics data may be processed by Google outside the UK, including in the US, under Google's own data protection safeguards; we don't otherwise transfer your data outside the UK.

How long we keep it

We keep trade account and enquiry information for as long as you hold an active account with us, or for a reasonable period after your last contact with us if no account is opened, after which it's securely deleted. We may need to keep some records for longer where we have a legal or accounting obligation to do so.

Your rights

Under UK data protection law, you have the right to:

• Ask us what personal data we hold about you, and get a copy of it
• Ask us to correct anything that's inaccurate or incomplete
• Ask us to delete your data, or restrict how we use it, in certain circumstances
• Object to us using your data for certain purposes
• Ask us to provide your data in a portable format

To exercise any of these rights, contact us using the details below. If you're unhappy with how we've handled your data, you also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time — for example if we start using a new service that handles personal data. The date at the top of this page shows when it was last revised.

Contact us